BOAC frequently issued posters promoting the airline's routes to the Far East in the 1950's and 1960's, without identifying a specificfic destination. Often these posters are labeled 'Far East' or 'Orient', but in this case the destination has been left blank, deemed unneccessary. This was to enable the advertiser to target potential passengers travelling to a range of destinations without needing to produce different posters for each place. The Chinese junk however, in both style and structure, certainly indicates that the airline was emphasizing its important route to Hong Kong. Note that in the early 1960's this was the only destination serviced by BOAC in the Greater China region.
|Author / Creator
|1 poster : color ; 101 x 64 cm
|British Overseas Airways Corporation
|HKBU Library collection
|Hong Kong Travel Poster Collection
|British Airways (Former: B.O.A.C)
|View the record in HKBU library catalogue
Cite this image as: David Judd, "Fly there by B.O.A.C", in Hong Kong Baptist University Library Art Collections, accessed 28/02/2024, https://bcc.lib.hkbu.edu.hk/artcollection/pn138.